Yeslam, The Man, The Brand Artist, designer and businessman, Yeslam is from a traditional oriental culture, in which fragrances have always occupied an important place since his childhood in Saudi Arabia and his student years in Lebanon. It was during these early years that he promised himself he would one day create perfumes and other luxury products in honour of the influences of his formative years. «The art of discreet hedonism» His long exposure to the cultures of the Middle East gave Yeslam a philosophical and aesthetic instinct. Then, having developed an ongoing appreciation of Occidental science and technology from an early age, this unusual artist successfully wanted to unite the age-old refinement of the Orient with modern European state-of-the-art expertise. Yeslam started by launching his first watch “Arabia Tourbillon”. This early success was swiftly followed by the opening of five «Yeslam» brand boutiques stocked with the finest leather goods, luxurious accessories such as sunglasses, cufflinks, silk scarf and other precious items that are hard to resist for the cognoscenti who appreciate the very best and understand the value of true luxury. The timepieces Yeslam, by their titanium and gold case and their alligator and buffalo bracelets, leather of excellent quality, deserve their place in the world very reserved of Haute Horlogerie. In order to enhance this high-end universe of excellence, Yeslam has inaugurated his own workshop dedicated to its luxury watchmaking, where two experts watchmakers work in accordance with the purest watchmaking traditions. With this new collection of «Haute Horlogerie» timekeepers, Yeslam clearly demonstrates the perfect fusion of Oriental styling with the great traditions of the Geneva watch masters. Enter the world of «Yeslam»... At the «Yeslam» stores in Geneva, London, Istanbul, Kuala Lumpur, Riyadh, Jeddah, Mekkah, and other fine stores.