Born at the end of the summer of 1977, this young man of french-swiss extraction, belongs to the group of players who today pave the way for tomorrow’s renewal of up-market watchmaking.

His inspiration stems from his natural curiosity and from observing things past and present. His sources are period architecture, contemporary design, but also the heritage left by several centuries of beautiful watchmakin, old timekeepers which he loves to restore, giving them a new lustre.

He uses all these things  as fuel for developing his craziest ideas. For several years, Frédéric Jouvenot worked for renowned and prestigious brands, giving the best of himself, using as sole guideline his perpetual attention to detail and to perfection.   

Hence, when he finally decided to launch his first own creation, the Chronographe Evolution I, whose automatic rewinding system has created a sensation in the display field,  this model clearly expresses the power he gleans from the recollection of the time he spent with his grandfather who, amidst the French countryside, shared with him his various talents as winemaker, mechanic and musician.

Today, this blend of differents tastes, savours, smells and colors  benefits him in the care he lavishes on setting off the inner and outer esthetic aspects of his timekeepers. By creating his own brand, Frédéric Jouvenot aims mainly at sharing his love of all things beautiful, thus leaving for future generations a patina all his own, his personal vision of high class watchmaking!

In other words, his is a promise of beautiful mechanical enchantments to come.


The Surya, named after the Hindu God of sun, welcomes a world first in jewellery: a flower dial with 12 jumping petals indicating each hour. The petals reveal the time in an unique mechanical complication entirely conceived and created by Frédéric Jouvenot. This new concept in horological-thinking is instantly visible on the dial and animated by the blossoming of a flower in a different colour at both midday and midnight.

Simple to read yet fitted with a complex mechanism, the Surya has two faces, corresponding to the day and night cycles. For the first time in watchmaking history, a watch displays the time without conventional hands, numerals or disks. Each hour is represented by a concentric-circled flower petal, i.e. starting from the centre and radiating towards the edge of the dial. The twelve petals show the path of the sun on the dial while indicating the hour just passed and the one to come.

At midday and to represent daylight, the petals are all either green or pink (depending on the model). In turn, the dial represents the sun at its zenith. As time passes, the petals darken in a clockwise order. The dial gradually darkens and announces oncoming night. Midnight displays twelve dark petals reflecting light in the night. To mark the return to daylight, the petals successively lighten up towards midday, thus completing the full 24-hour cycle.
Reading the time remains instinctive. Each hour remains in its conventional position. The minutes are indicated by a central cartridge fitted with an index which completes a full revolution on the fixed minute disc. The display maintains the conventional angular gap of a watch. The whole design mechanism is carefully placed in its central