Neuchâtel, the historic capital of the land of watchmaking, has a tradition of precision and innovation. The surrounding area has accrued a great deal of experience, which has contributed to Neuchâtel’s reputation for quality, in terms of advanced technology & authentic craftsmanship making the world of manufacturing procedures a unique & passionate play field for HAUTLENCE.

Neuchâtel is the true cradle of modern watchmaking.

This is where we were meant to be; in 2004.

In its constant search for identity and performance, the new brand has decided to unite its destiny with the capital by taking an anagram of Neuchâtel for its name – HAUTLENCE.


HAUTLENCE came into being on the initiative of Renaud de Retz, Guillaume Tetu, with Jean Plazenet, Jean- Christophe Chopin and Alain de Forges.

Whether from the world of watchmaking or other precision industries, these enthusiasts have joined forces, shared their rich respective entrepreneurial and industrial experiences, and come together to develop products that conform to a shared philosophy of watchmaking. Everyone benefits from the diversity and richness of this human environment that surrounds them; through the College.

Whether it is during the conception, development or production stage, we work in symbiosis with craftsmen who share our commitment to sheer excellence and our desire to turn a dream into reality by creating a truly new object. The trust and friendship we maintain with them goes far beyond the usual relationships between client and subcontractor.

This concept is not limited to those who work on the initial stages of our watches, it extends to those operating in the worlds of our distribution – which is very selective -, sales (at the best watch representatives worldwide), journalists, and to clients with whom we have a direct relationship, who wish to share our watchmaking values with us.

These artisanal watches require the help of over 50 participants to whom the brand - which is very aware of how much it owes these participants - is paying tribute.


A strong sign was needed to symbolise this collection, and those to come. We decided on the Möbius band; a mysterious object, one continuous surface, evoking the mathematical sign of infinity, the sign of everlasting time without beginning or end.

We have stylised and modified this sign to make it the brand logo, and to best represent the Möbius band.


It is the encounter of strong ideas about new approaches to time display and the exploration of mechanical conceptions that can be associated with time display that gave shape to the HAUTLENCE project.

Awareness of modern aspirations and the history of watch products; mastery and understanding of the possible benefits of design programmes and computer simulation tools in order to bring the first pencil sketches to life; experience in determining the feasibility of creating a design in terms of materials, means of manufacturing and manpower…

In these conditions, we approach general conception and finalize dynamic simulation.
During these stages, we consult the watchmaking masters and specialists associated with
our company. They participate in the creation until the details of the study can be handed over to outside sources to compile a fabrication
file. In manufacturing the pieces and mounting the watch, this file alone is used to determine the appropriate tolerances and geometric reserves for its assembly and adjustment.

When it comes to manufacturing each type of component, the very best specialists produce the pieces for the prototypes, which are then given to a watchmaking master for assembly. Then, the testing period can begin.

The innovative character of the mechanism of the HAUTLENCE watch required an in-house doctor of mechanics to develop original measurement mechanisms and tests. This doctor then proceeded to conduct tests on the torque settings, wear and shock resistance of the prototypes.