Christian Jacques: turning dreams into reality

Timepieces of flawless engineering and reliability combined with a subtle charm that reveals a savoir-faire acquired over almost a quarter of a century: this is the Christian Jacques signature. The designer label has rapidly gained respect in the world of Swiss Made. With its masterful expression of fine workmanship and meticulous finishing allied with a sharp sense of aesthetics, Christian Jacques has clearly chosen to be true to the purest Swiss tradition. The collections reflect the spirit of their creators, Christian Bach and Jacques Geeraerts, two friends with a shared passion for the art of watchmaking and for whom audacious design goes hand in hand with a guarantee of optimal reliability. Thanks to the Swiss Made label, Christian Jacques’ collections enjoy an exceptional position. The secret and stre! ngth of the brand reside in timepieces of top quality with contemporary – but always elegant – finishing offered at reasonable prices. By appealing to both men and women who follow the latest trends but are also on the lookout for impeccable technical quality at an affordable price, the brand fulfils the wishes of fashionistas and watchionistas with a passion for quality timepieces. Based in Basel, home to the world’s largest watch fair, the Christian Jacques brand was originally headed by its two founders. It has expanded significantly since 1995, the year Jean-Paul Luttenauer bought the company and, with boldness and ambition, set it on the path to new horizons. At the head of this rapidly expanding company, Jean-Paul Luttenauer decided to redirect it with a new sales strategy. A move upmarket with watches designed for an increasingly demanding clientele, followed by a redefinition of the distribution policy, led to an even strong! er brand presence on various markets: first in Switzerland, an important showcase for Christian Jacques, but also in Russia, Ukraine, Azerbaijan, the United Arab Emirates, Qatar and the Gulf States. After over 3 years developing Christian Jacques in Asia-Pacific with their strong local network, an influent family from Geneva purchase the brand in 2011, confirming rapidly that the brand is pursuing a successful strategy by sealing major partnerships within the Industry. High watchmaking standards combined with accessible luxury: Christian Jacques’ own brand of alchemy is stronger than ever. The brand attracts with its trendy products, convinces with its strategy of quality and competitiveness, and charms with its desire to appeal to everyone passionate about fine watchmaking, thus revealing its ultimate goal: to turn dreams into reality.