Since 1948, Alfex has been synonymous with top lines and exclusive designs complementing your seasonal wardrobe. A time expressed in seconds, minutes, hours and years, always featuring new colors, shapes and expressions. Timeless emotions born from creative minds, designers who have been able to create precious objects rich in intensity. Ladies' and men's watches in unconventional, innovative design, dissolving the boundaries between cutting edge watch technology and unique jewelry making. This is the strength of Alfex. No other watchmaker has received as many international prizes for its innovative, timeless designs. Its designers always seek new ways to meet the needs of their wearers. At the same time, they dare taking that extra step, true to the company motto "dare to be different."