de Grisogono – Chronology 1993 - 2011

1993 - Along with two associates, Fawaz Gruosi opened his first boutique at 104, rue du Rhône, in Geneva, Switzerland, specialized in jewelry design and the sale of objets d’art. He calls it “de Grisogono” after his associates’ mother.

1995 - Fawaz Gruosi leaves his associates and starts de Grisogono S.A.

1996 - Singlehandedly bringing black diamond back from oblivion despite its rareness and extreme brittleness, Fawaz Gruosi creates an entire collection of black diamond jewelry. The Geneva boutique was extended to occupy numbers 104 and 106 on rue du Rhône. It would later move to number 27 on the same street.

1997 - A new de Grisogono boutique opens in London at 3 Burlington Gardens.

1999 - Fawaz Gruosi creates various objects, studded with black diamonds including a pair of sunglasses and the first diamond-studded mobile phone featuring 240 black diamonds. de Grisogono boutique opens at the Palace Hotel in Gstaad, Switzerland.

2000 - Fawaz Gruosi presents his first watch collection called Instrumento N°Uno at the World Watch and Jewellery Fair in Basel. He is the first to use “Galuchat” on watch straps and the first to present a blackened steel movement. That same year he launches a new jewelry collection featuring milky white diamonds dubbed “Icy Diamonds”. de Grisogono Rome boutique opens.

2001 - Fawaz Gruosi introduced his second watch, called Instrumentino, the feminine partner of his first design. He moves to 27, rue du Rhône in Geneva and sets up his offices in Plan-les-Ouates. de GRISOGONO Porto Cervo boutique opens.

2002 - The year’s new watch was named Instrumento Doppio, a “complication” timepiece featuring a totally original feature: two dials driven by one and the same movement. A de Grisogono boutique opens in Kuwait. The Chopard Group acquired a 49% interest in the de Grisogono company.

2003 - Two new watch models launched: Instrumento Doppio Tre, showing a third timezone, and Instrumento Tondo with a round dial.
Fawaz Gruosi introduces a collection of Galuchat jewelry along with his first line of distribution jewelry. A de Grisogono subsidiary was set up in New York and opens boutiques in Paris and St. Moritz.

2004 - Launch of three new watch designs: Instrumento Steel & Diamonds, Instrumento Chrono and Lipstick. de Grisogono opens boutiques in New York, Hong Kong and Moscow. The London boutique moved to 14A New Bond Street.

2005 - Three more watch designs join the de Grisogono roster: Instrumento Grande, Power Breaker and Occhio Ripetizione Minuti, a “complication” design. Featuring a 12-blade diaphragm that opens to reveal the movement before closing again, the watch’s 50-unit production run proved an instant hit. de Grisogono devises a new shade of gold called “Browny Brown Gold”, developed via a special treatment based on the PVD (Physical Vaporization and Deposition) process. The company opened its own jewelry workshop in Plan-les-Ouates.

2006 - de Grisogono unveils four new watch designs: Instrumento Grande Open Date, Uno Grande Seconde, the FG One “complication” and be Eight. A de Grisogono subsidiary opened for business in Japan while a second boutique in Moscow opens.

2007 - Fawaz Gruosi bought out Chopard’s equity stake in de Grisogono S.A., returning the company to his sole ownership. A 45.39-carat natural ruby called Virgin Scarlet allowed him to create a memorably stunning ring. Launch of two new watch designs: Instrumento Novantatre and Piccolina. The company invested in a new, larger watchmaking workshop equipped high high-performance manufacturing equipment. New boutiques open in Tokyo and St Barthelemy.

2008 - Fawaz Gruosi celebrated the fifteenth anniversary of de Grisogono S.A. In January, the company unveiled the Meccanico dG, combining for the first time in the history of horology a digital time display run by a mechanical power supply.

2009 - The year got under way with de Grisogono’s new watch collection: Fuso Quadrato, featuring a two-blade titanium diaphragm and a second timezone display. 16 boutiques across the world mark the company’s steady expansion and 150 outlets compose its dealer network. New partners have taken a minority (40%) stake in de Grisogono’s share capital, strengthening and fueling its future development.

2010 – To celebrate the 10 years of the Instrumento N°Uno collection, Fawaz Gruosi revisits this icon with a daring, resolutely Pop Art approach. The famous Instrumento Grande collection is back in a Chrono version. Gerald Roden joins as CEO of de GRISOGONO, with the objective to restructure and develop its fast-growing expansion.

2011 – Fawaz Gruosi pays tribute to the 15 years of the black diamond with a new collection of its iconic timepieces called “Black Forever”. The Otturatore, which prototype was presented in 2008, is totally reengineered internally and launched in the second part of the year.