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The COVER Brand

In 1981 Theo Ingold founded the independent family-owned Swiss watch-making company Chrono AG in Solothurn. In 1999, the company-owned watch brand COVER was launched. The brand arose from the intention to offer sophisticated, trendy and high quality Swiss Made watches at the best affordable price. The name COVER is symbol for innovative watch design in tune with the pulse of the times. A well-established team with experience, expertise and esprit daily devotes itself to the creation of unique timepieces that display a successful combination of tradition and the modern age. Today, COVER is present in over 50 countries worldwide, which renders it a truly convincing international brand.

The COVER Collection

Whether elegant or classically sporty, COVER presents a collection that places emphasis on shapes and materials with strong identity. The company’s internal design department attaches great importance to the creation of unique timepieces that give those who wear them a beautiful piece of individuality. The COVER collection consists of three lines: the exciting and passionate COVER TREND, the impressive and precious COVER SPORT and the classic and elegant COVER CLASSIC. Yearly, the COVER novelties are being presented at Baselword. This year, the COVER management is proud to present eight new and exciting models.

Tradition as Strength

The independent Ingold family company in the second generation allows COVER to draw from a solid foundation of over 34 years of experience in the watchmaking business. At Chrono AG, a team of approximately 50 employees from design, watchmaking and marketing work hand in hand to create the trendy COVER collections. All of the COVER employees vouch for excellent results and satisfied customers. This is what Swiss Made is worldwide appreciated for.

Swiss Made

All of COVER’s timepieces are manufactured with Swiss Made accuracy and tradition at COVER’s headquarter in Solothurn and are equipped with movements of the renowned Swiss movement producer ETA or Ronda. The COVER company building has told Swiss watchmaking history for almost 100 years. The building was formerly used by one of Switzerland’s first watchmaking schools that produced the worldwide success of generations of watchmakers. In 2003, the building was renovated and remodeled to meet the requirements of the COVER brand. After 10 years in the new quarters it is evident that the success story of the historic building has passed on to COVER.

Passion and Handicraft

The passion for precise work done by hand has remained in the spirit of the premises. COVER is building upon a tremendous wealth of knowledge and feels itself closely bound to the Swiss art of watchmaking. Thus, at its headquarters in the historic town of Solothurn, still today, all of its timepieces are manufactured by hand – for quality that can be felt and seen at first glance.