GENIE is a brand with a long and traditional watch making history since 1919 to be recognized by its logo with a classic bell from a bell tower. GENIE combines the best watchmaking traditions with unique timeless designs. At GENIE we continuously develop new products to meet today’s fast changing market demands. We manufacture high quality quartz, mechanical and automatic timepieces according to Swiss quality standards. GENIE offers a wide assortment of collectable men's and women's watches. In 2009 the brand has been revived and modernized and the traditional craftsmanship of watchmaking is merged with modern production based in Lohn-Ammannsegg.