BALMAIN: Arcade Chrono Gent: the luxury ready-to-wear for men

Press kits

BALMAIN: Arcade Chrono Gent: the luxury ready-to-wear for men

It’s perfectly possible to have class without taking out a second mortgage. The Arcade Chrono Gent is the dazzling proof. With its trendy dial, valiant case and strong personality, the new chronograph from Balmain embodies relaxed elegance and distinguished appearance in meticulous detail. 

The timeless collection from Balmain, Arcade has enjoyed tremendous success for many years, adding style to masculine and feminine wrists alike. The latest addition to the range - the Arcade Chrono Gent - offers more luxurious time telling and a more affordable definition of class. The Saint-Imier designers have managed to endow this chronograph with the features of a top-of-the-range timekeeper without sacrificing either the price - very reasonable - or the Swiss made quality. 

The Arcade Chrono Gent stands out from the other members of the family through its reworked case, horns and dials: the result is a more urban, more designer and more modern watch. Whatever the finish (black, black and grey or silvered and black dial), it asserts its strong personality without being too ostentatious. 

The black dial inherits legendary arabesques, Balmain’s inimitable hallmark, to evoke the brand’s haute couture and fashion side. They dance discretely around counters with a pleasing sensation of movement. The result is a watch that is both classical and contemporary, calm and dynamic. 

The red indices on the minute and hour counters and the Arab numerals around the edge make the black and grey dial seem very much like a precision instrument. It thus exhales a relationship with time that is both passionate and rigorous. 

The silvered and black dial and its stand-out Arab numerals give the Arcade Chrono Gent airs of a nostalgic yet futuristic watch, high-tech and pop art, serious and playful. Contrasts which are found in the counters, as if weightless in a constellation of indices and numbers. 

All Arcade Chrono Gent models can be fitted with a steel, black leather or brown leather strap. However it is dressed, it is unrivalled class and elegance personified - Balmain class and elegance.

Pour de plus amples renseignements
Montres Balmain Swiss Watches
Michele Orfeo, Head of Marketing
CH-2610 Saint-Imier
Tél. ++41 32 942 57 50