PIERRE DEROCHE PIERRE DE ROCHE - BASELWORLD 2008
PIERRE DEROCHE PIERRE DE ROCHE - BASELWORLD 2008


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PIERRE DE ROCHE - BASELWORLD 2008

PIERRE AND THE WATCHMAKER
Nestling between lake and forest at the heart of the Joux Valley, the village of Le Lieu is an idyllic natural playground for children. Pierre thrived in this environment and loved to catch the odour of oil wafting from the family workshops. Rural and industrial civilisations have rubbed shoulders in this unique location for over two centuries, but Pierre Dubois nonetheless wished to explore other horizons. Initially a gym teacher, he later studied economics and entered the field of banking. 
Nonetheless, the family heritage soon caught up with him, when a prestigious watch brand from the Joux valley offered him responsibilities as Financial Director and later as Operational Director. Back on home territory, Pierre Dubois began to feel his heart beating to the rhythm of watch hands and an old dream was reborn: that of creating his own brand. Reynold the wise old watchmaker had told him that he bore the name of a rock, so the name was an obvious choice:
Pierre Deroche. Since 2004, this name has come to symbolise invention expressed in harmony with tradition. 

DARING TO REINVENT TRADITION
At the dawn of the 20th century, somewhere at the heart of the Vallée de Joux, Marcel Dépraz 1 was busy at his workbench. A born inventor, the watchmaker could never be content with merely seeing a watch running; instead, he tirelessly pursued his goal of improving the reliability of timepieces.
This quest for perfection led him to create his own movement company in 1901, which later became Dubois Dépraz. In due course, he handed over the reins to his son-in-law Reynold Dubois 2, who in turn passed them on to his own son Gérald 3 (father of Pierre 4). Today, the two great-grandsons of the founder, Jean-Philippe and Pascal Dubois, are at the helm of the firm. 
Respect for a proud heritage, combined with the boldness to reach beyond it, might well be the motto of the Dubois family. In launching his own watch brand with his wife Carole 4, Pierre Dubois was no exception to the rule. For he took up a truly daunting challenge in attempting to establish a new name in high-end watchmaking. Nonetheless, this approach also corresponded to an immutable rule, which holds that tradition only retains its vitality if it is constantly cultivated and reinvented in a pioneering spirit.

SPLITROCK BIG NUMBERS
As the spearhead collection of the Pierre Deroche brand, the SplitRock experiments with relief by welcoming four large applied numerals. Thus adorned, it achieves unexpected depth while preserving a subtly balanced appearance. 
While elegance remains the central feature in each of its variations, the SplitRock Big Numbers shows a striking ability to alternate visual effects. Clad in orange, it displays its sporty, resolutely contemporary character. And when the watchmakers and gem-setters of the Maison Pierre Deroche  set to work, their skilled touch lends it a truly sublime aura of matchless refinement. 
Luxury sparkles at its brightest for the marriage of steel and 108 diamonds, while devotees of rose gold may choose a version clothed in this warm and noble precious metal. 

Movement  
self-winding, exclusive Dubois Dépraz calibre, cut-out and engraved oscillating  
weight  (in 22-carat gold in the gold version).

Functions    
hours, minutes, small seconds, chronograph with three concentric hands, date.

Case          
 316L steel with or without setting of 108 diamonds (1.50 cts) or 18-carat rose   
gold,  “double-sealed” crown and push-buttons,  glareproofed sapphire crystal  
glass and caseback,  water-resistant to 30 metres.

Dial              
black, 4 large orange, rhodium-plated or 5N gold-plated numerals. 

Strap         
crocodile leather with folding clasp in 316L steel or 18-carat rose gold.


GRANDCLIFF COUNTDOWN
Inspired by the frantic pace of modern living, GrandCliff Countdown is an invitation to action. While its design clearly evokes sport, Pierre Deroche based its development on an overriding principle: usefulness first. Its countdown function, adaptable to all kinds of situations occurring in sports or daily life, is bound to appeal to a universal audience.
From football fans to molecular cuisine enthusiasts or devotees of competitive sailing, this timepiece is on its way to becoming a must-have companion for all those who pursue time… and intend to at least tame it, if not actually catch up with it.  

Movement      
self-winding, Dubois Dépraz calibre, cut-out and engraved oscillating weight.

Functions       
hours, minutes, seconds, medium date, day/night indicator, chronograph with 
flyback and countdown functions.

Case              
polished and satin-brushed 316L stainless steel, “double-sealed” push- 
buttons and screwlocked crown, sapphire crystal glareproofed glass and  
case-back, water-resistant to 100 metres.

Dial                 
black, steel hands.

Strap             
 crocodile leather or rubber strap with folding clasp in 316L steel.


GRANDCLIFF DOUBLE RETROGRADE SKYSCRAPERS
Inspired by the famous urban constructions vying with each other in terms of height and daring, Pierre Deroche pays tribute to the gravity-defying skylines of our modern cities. GrandCliff Skyscrapers is also a genuine technical feat in its own right. 
Both futuristic and classic by nature, this timepiece reveals a highly original feature in the form of two dizzying half-moon counters facing each other to provide a retrograde read-off of the hours and minutes.  The dial is simply breathtaking with its more than 55 parts imparting an unmistakable sense of technical sophistication and power. Designed like skyscrapers, the hours and minutes light up this stunning watch face with their polished sides and luminescent tips. Operations generally used for movement parts, such as polishing, satin-brushing, sapphire-blasting, have been applied to achieving the superlative finish of this dial. Inspired by the Empire State Building, the hands further accentuate the forceful character of this exceptional watch.
And when the GrandCliff Double Retrograde Skyscrapers is adorned with 64 black diamonds, these sparkling towers literally reach for the stars

Movement        
 self-winding, Dubois Dépraz calibre, cut-out and engraved oscillating weight.

Functions         
 retrograde hours and minutes, small seconds.

Case                
polished and satin-brushed 316L steel,  screw-locked crown, glareproofed 
sapphire glass, engraved case-back, water-resistant to 100 metres, with or 
without 64 black diamonds  (1.28 cts).

Dial                    
black, double retrograde counters with voluminous rhodium-plated hour markers.

Strap                
crocodile leather, folding clasp in 316L steel.

Limited edition    
series of 21 for the GrandCliff Double Retrograde Skyscrapers gem-set model.

SHINY PEBBLES NACRE
Spring awakens when Pierre Deroche paints the beauty of life against a mother-of pearl canvas. Portrayed in subtle touches of sparkling colour, the earth’s luxuriant microcosm springs to life, exalted by the radiance of precious stones. These scintillating pebbles are a tribute to those surrounding the three lakes of the Vallée de Joux, from which Pierre Deroche loves to draw its inspiration.
Playing with the light or flirting with the rays of the sun, the Shiny Nacre is an anthem to femininity: 
Adorned with 90 diamonds and 9 yellow sapphires (0.773 cts), lena 2 offers a dreamy interpretation of this exquisite theme, featuring a dial undulating with delicate stems and blooms. 
saphira 3 exalts the elegance of refined women, harmoniously combining 85 diamonds and 16 blue sapphires (0.754 cts). And what would love be without women?  valentine 1 pays them an eloquent tribute through its hearts set with 30 rubies, sublimated by the radiance of 86 diamonds (0.744 cts).

MoveMent      
quartz

Functions       
hours, minutes

Case              
gem-set steel, blue sapphire cabochon.

Dial                 
gem-set mother-of-pearl, blued hands.

Bracelets         
interchangeable in various colours of crocodile, salmon or stingray leather.