CENTURY - Prime Time Egos. Power meets elegance.


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Prime Time Egos. Power meets elegance.

The Prime Time Egos line reflects the value one places on one’s own self with respect to the steady march of time. It embodies self-affirmation, power elegantly expressed in the grand style of its every timepiece.

The process begins with a sapphire crystal and sapphire case middle. Following a proprietary process known only to CENTURY, the crystal and case middle are made to form a single mass of sapphire, a megalith. It is then turned over to CENTURY’s master craftsmen who patiently fashion it into an imposing twelve-sided watch case, cut and polished by hand in the timeless style of CENTURY design. Here again, the jeweller’s traditional artistry meets and matches the latest Swiss horological wizardry.

Providing chronograph and GMT functions, this COSC-certified Prime Time Egos Chronograph GMT displays an exceptional dial set with a crown of diamonds, including eight baguette-cut stones, totalling 0.73 ct. The watch face also features a date aperture at 3 o’clock plus 3 mother-of-pearl subdials, the larger one showing the seconds, the smaller ones hours and minutes. Its selfwinding GMT movement is set on an 18 ct. red gold case back,  revealing its stylishly decorated bridges and oscillating weight.

Part of the transparent back, the case’s red gold lugs are set with 88 diamonds including 44 baguette-cut stones (0.98 ct), extending the watch case’s splendour.

CENTURY’s new Prime Time Egos Chronograph GMT is fitted with a chocolate brown croco leather strap with deployment clasp. Its scratch resistance ensures that this CENTURY timepiece remains unaffected by the passage of time, year after year retaining its flawless appearance.

Prime Time Egos. Style and personality by CENTURY!