Asia's leading online watch journal


Su Jia Xian (SJX)

Founder of
Asia’s leading online watch journal

One of Asia’s leading watch experts, Su Jia Xian, better known by his initials “SJX”

He has been involved in the watch industry for over 15 years, having gotten his start as a watch journalist. SJX current contributes to over a dozen publications in Asia, including Singapore, Hong Kong, China and Japan.

Beyond journalism, he now advises watch companies, auction houses and collectors. He is also a member of the Council of Experts (Retail) at Gerson Lehrman Group (GLG), providing independent consulting to institutional investors. In 2014 Chronos Japan magazine included him in "Who's Who of the World's Watch Persons", a list 100 notable personalities in the global watch industry.