URWERK is what translates the hearts and minds of its founding partners into sensational watchmaking. Felix Baumgartner, a watchmaker like his father and grandfather, has time running through his veins. A star graduate from the Schaffhausen watchmaking school, Felix learned the secret language of minute-repeaters, tourbillons and perpetual calendars at his father’s bench. 

Martin Frei is the artistic counterweight to his partner’s technical expertise. Accepted into the Lucerne’s college of art and design in 1987, Martin delved into every form of visual artistic expression from painting and sculpture to video, emerging as a mature artist.

The two men met by chance and discovered a common fascination with the measurement of time, spending hours analysing the gap between the watches they saw in the shops and the vision of their future creation.
“Bringing out yet another version of an existing mechanical complication was not our aim,” Felix Baumgartner explains. “Our watches are unique because each has been conceived as an original work. This is what makes them valuable and rare. Above all, we want to explore beyond the traditional horizons of watchmaking.” Martin Frei, responsible for the shape of future time, helps make this possible. “I come from a world of total creative freedom. I’m not cast in the watchmaking mould, so I can draw my inspiration from my entire cultural heritage.