April 12th 2017 - Yves Vulcan
The Swiss watch industry searches for meaning
The luxury industry as a whole – and Swiss watchmaking in particular – is undergoing an unprecedented series of changes generating fundamental transformations, affecting the very meaning of life and therefore luxury’s reasons for being.More
December 13th 2016 - Yves Vulcan
Crowdfunding: a new alternative for the swiss watchmaking ?
The peregrinations of a crowdfunded and radically upfront brand
In March 2016, a mysterious posse of cowboys going by the name of GOLDGENA PROJECT made waves in the tranquil waters of Swiss watchmaking when they revealed the secrets of Swiss Made...More