Milleret - Beyond Words
Basel 2002, the world's most important watch and jewellery show, saw the launch of a new name in the world of watches and Jewellery, Milleret.
Craftsmanship and Style
Milleret watches combine the expertise of Swiss craftsmen with a sharp sense of style to produce a unique range of exclusive watches for the independent and selective buyer of today.
Milleret ladies' watches are available in 18-carat white or yellow gold and are hand set with Top Wesselton diamonds. Each item in the collection is individually numbered.
The men's range with its rigorously pure lines, is available in platinum or 18-carat yellow, rose or white gold and in steel. Each one benefits from the expertise patiently developed by the artisan watchmakers of the Vallée de Joux (where movements for the most celebrated watch brand are created) and embraces the cutting edge of technology.
Emotion and refinement
The brand favours the authenticity of an approach focussed on product excellence. Milleret Timepieces are created using the latest watch making technology and techniques, but the true beauty comes from the skilled work of the craftsmen who cut, shape, polish and set the precious stones that make watches by Milleret - beyond words.
Positioning
With the exceptional high quality and product finishing Milleret is aimed at a selective, intuitive clientele, sensitive to aesthetics, in search of authentic and durable alternatives, which express genuine expertise. It is a brand name, which says independence and freedom, a brand "to please one self".
Distribution
Millert's aim is to build up with patience a selective distribution policy and extend their presence in the markets in Middle East, Asia and certain countries in Europe. The progression of Milleret will be done step by step. This is in accordance with our philosophy based on quality to our products but also in terms of distribution.
