The Justex brand was founded in Biel by a world-renowned watch manufacturer in 1969, as a high quality mechanical and quartz timepiece factory. 30 years later, in 1999 the brand was taken over by a family which grows up watchmakers and jewelers since four generations. They have privatized the brand. The widely appreciated family successfully introduced the new Justex company and its quality and finely crafted watches on the Baselworld 2004 show to the international press and interested market. There was instant interest from the Middle-East region (Oman, Saudi Arabia, Arab Emirates). The European and USA professional public was also very enthusiastic. Justex is not just a brand that rised like a phoenix from the ashes, but its
decisive arguments about quality, exclusivity, and sensational cost-benefit ratio establishes Justex already as a one of a kind trendsetter on the international watch market.

In the Biel factory 30 full-time and 20 part-time watchmakers are employed to complete the ever growing number of orders. The Justex collections are distributed throughout 18 countries around the world, and the company continuously expands its global distribution network.

Justex is committed to upholding the Swiss tradition and highest standard of watchmaking craftsmanship. All watches are designed and developed with great attention to detail and are also assembled with passion and precision in the company's own studios. Justex is committed to creating lasting values through the competence and passion for interpreting authentic craftsmanship with innovative and contemporary solutions.The value system on which Justex bases his work can be best described by defining its three core values.

We feel obliged and committed to the Swiss watchmaking tradition and we wish to create original and authentic products by remaining true to our roots.

We are always seeking innovative and positively surprising elements for our designs, choice of functions and material. This contemporary thinking, combined with our commitment to authenticity, re-interprets traditional watchmaking in our own way.

Our passion and enthusiasm for each minute detail is shown and felt in our designs, choice of material and in the finesse of the harmonious composition of every watch.

According to the firm's philosophy, Justex watches must be available for everybody, which means that these products have to possess excellent cost-benefit ratio. This time more than 100 different models are presented to the potential customer, from the diamond-embellished jewelry watch through the mechanical chronometers to the classic and modern quartz
products - you can find everything.
Customers do not have to pay out for the brand-name, only for the art of fine Swiss watchmaking, which has the same quality as their much more expensive counterparts. The very fair and competitive pricing makes Justex a great catch for every watch aficionado.