Tiffany Watch Co. is the latest addition to the Swatch Group. Founded in January 2008, the new company is the result of a strategic alliance between the Swatch Group and the New York jeweler Tiffany & Co. Tiffany Watch Co. is active in the development, production and worldwide distribution of Tiffany & Co. brand watches. Tiffany & Co. has a long-standing tradition of designing watches, all of which are made in Switzerland, with a collection comprising the Atlas, Tiffany Grand, Tiffany Mark and Cocktail lines.