Concord has been transformed by a dramatic surge in innovation and creativity, unveiling a new identity that capitalizes its natural roots and passion for innovation and creativity. With the energy of MGI Luxury Group as its driving force, the brand has embraced the challenge of a bold repositioning strategy that transcends its extraordinary and horological achievements in the past.

The way to unconventional, resolutely forward-looking creativity was paved by the initial creation of C1, soon followed by the striking C1 WorldTimer, and the remarkable C1 Tourbillon Gravity – the first representative of the brand's new development concept, the C Lab Series. (www.clabseries.ch)

C2, the latest interpretation of Concord’s unmistakable brand DNA adopts Concord’s signature design features. A worthy heir to the emblematic C1 collection, it confirms the brand’s expertise in terms of both creativity and technical mastery.

Another brilliant creation Born in vitro in the C lab is the eminently masculine C1 BlackSpider Tourbillion which boldly asserts its sophisticated temperament and its vigorous design. Its original concept is a closely interwoven combination of aesthetic and technical elements. The C1 BlackSpider asserts itself as one of the most remarkable horological complications entirely governed by creative instincts.

Concord unconditional quest for reliability and technical sophistication has led to the creation of these iconic and ambitious timepieces. Concord watches set off to conquer absolute time armed with resolutely engineering-inspired designs and immaculate execution based on state-of-the-art technologies.

To learn more, www.concord.ch.