Artax Watch Ltd.
Nordringstrasse 9 CH - 4702 Oensingen Tel : (++41) 62 396 34 73
Fax : (++41) 62 396 34 78 watch@manjaz.ch
BASELWORLD : Hall 4.1, Stand A07 |
Swiss is known as “The kingdom of watches” for its micro-electro-mechanical systems (MEMS) and exquisite craftsmanship. As early as the late 19 century, the young Cuthbert Keynes built up his hand wilding movement workshop in his home town (also the home town of watchmaking)—old La Chaux-de-Fonds, Switzerland, which is the original watch factory of Manjaz.
At the end of 19th century, Mr. Cuthbert Keynes has been introduced to a famous royal jewel businessman—Mr. Absalom Macpherson, during a banquet. Several years later, they found that they got the same wristwatch language and finally established a watch factory. Mr. Cuthbert Keynes and Mr. Absalom Macpherson began their long career of watch manufacturing guided by the spirit of “quality first, positive inauguration, perfection seeking”, which is also the belief of every staff. Thus, many classic collections have born thanks to their friendship and collision of culture.
In the middle period of 20th century, Manjaz has produced its first pocket watch, hand-winding, with scales-carved case and a lid, which is called La ēcaille and became the special watches for timing of Spain’s navy senior officers.
In 1967, old Keynes’s grandson Mr. Esmond Keyes graduated from Paris Professional Watch Industry College joined in the company. Although it was the first time for Mr. Esmond Keyes to touch the whole watch industry area, he had completely showed up his talent and excellent ability thanks to long-time education and good tradition from his family. Therefore, he created a lot of excellent Manjaz watches.
10 years’ experience accumulation made him much tougher and experiential. He became the chairman of our company after his father retired in 1978. After that, Esmond Keyes finally got a field to cast his dream and ambition. Firstly, Mr. Esmond Keyes moved the whole workshop from old La Chaux-de-Fends to Solothurn, with abundant human resources and convenient transportation. The company not only adopted a modern management system and a mechanical mode of production, Manjaz also introduces high-tech and professional apparatus and new distribution system of work. Thanks to all these effort, Manjaz produces precise watches with good quality and reasonable price under the condition of high efficiency, craftsmanship.
At the end of 20th century, Esmond Keyes got to know Mr. Fluri • Hubert in a gathering of watchmaking industry in Balsthal, which leads an agreement on the cooperation relationship between ARTAX UHREN AG and Keyes family. Mr. Fluri • Hubert, consigned by Keyes family, guide the whole Manjaz team and overcame series of challenges with his experiences. Manjaz is striving for international market and mainly focus on the Far East area, making remarkable achievement.
Accumulating the beauty of so many years and inheriting hundred years of classic, Manjaz always bears the belief of “quality first, positive inauguration, perfection seeking” in mind. Manjaz keeps on working on perfecting watchmaking skills and creating watches with high quality, what’s more, greeting the tribulation from new times all together. |