Belonging to the Swatch Group, the world’s largest watchmaking group, ck Watch and Jewelry Co. Ltd was created in 1997 and since then has been the leader for Swiss made watches in the fashion segment. The first jewellery collection was launched in 2004. The headquarter of the company is located in Biel, Switzerland. Taking Calvin Klein lifestyle as model, the design of the products is contemporary, sophisticated, pure and minimal. It draws inspiration from the modern world of architecture and art. Today, the initial geometric look has gradually given way to more fluid and organic lines, to sensual and integrated curves.