SLIDE 1 > Introduction
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Mr. François Thiébaud – President of the Swiss Exhibitors’ Committee
SLIDE 2 > Swiss Exhibitors at BASELWORLD 2010
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Even though today’s general economic climate is more difficult, confidence in the future remains strong. The number of Swiss Exhibitors remains stable in 2010 (+ 3 Swiss exhibitors).
Si le contexte économique général s’avère plus difficile, la confiance reste de mise. Preuve en est le nombre d’Exposants suisses qui demeure stable en 2010 (+ 3 Exposants suisses)
Exhibiting at BASELWORLD:
> since 1931 (79 years)
Swiss brands exhibiting this year :
> 292 brands in the watchmaking sector (Halls 1, 4, 5)
> 40 brands in the jewellery sector (Halls 2, 5)
> 124 brands in the related sectors (Halls 3, 5)
= 456 Swiss brands (versus 453 in 2009)
SLIDE 3 > ANNEE 2009
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Swiss Watch Exports :
Development of Swiss watch exports from 2004 to 2009
Commentaire :
Graphique sur 6 ans (2004 à 2009)
> Total Export Value (Billion CHF)
> Total Change Value (in %)
SLIDE 4 > ANNEE 2009
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World Distribution 2009 by Continents
Commentaire :
Graphique sur l’année 2009 par Continent
> Share in % (Part de marché en %)
SLIDE 5 > ANNEE 2009
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World Distribution 2009 by Continents
Commentaire :
Graphique sur l’année 2009 par Continent
> Change in % (Evolution en %)
SLIDE 6 > JANVIER 2010
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Period January : Swiss Watch Exports
Commentaire :
Graphique Evolution Janvier
> Janvier 2007 à Janvier 2010
> Total Value (Million CHF)
> Total Change (in %)
SLIDE 7> JANVIER 2010
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Period January : Swiss Watch Exports
Per Continent Change in %
Commentaire :
Graphique Evolution Janvier par Continent
> Janvier 2007 à Janvier 2010
> Total Change (in %)
SLIDE 8 > JANVIER 2010
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January 2010 : Swiss Watch Exports
Monthly change from January 2007 to January 2010
Commentaire :
Graphique Evolution mensuelle
>Janvier 2007 à Janvier 2010
SLIDE 9 > January 2010 : Return to growth !
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- Growth back after 15 months in the doldrums
- Value of exports up 2.7% for a total of 975.8 million Swiss francs
- Confirmation of the positive trend which began in November 2009
+ 280’000 timepieces exported
- Stronger demand on pieces with export value below CHF 3’000.- (+ 19.8% in number + 17.9% in value)
SLIDE 10 > BASELWORLD 2010 : the trends
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- return to classic designs
- smaller models
- titanium and ceramic are now common watchmaking materials
- come-back of digital displays and metal bracelets
- many disc displays
- sapphire crystals now used as dials and case middles
- innovative finishing such as galvanic bath or metallisation
- repeaters, tourbillons, annual or perpetual calendars are the 2010 favourite prestige complications
- high jewellery considered as investments
- accessory pieces of jewellery very popular if associated with a strong brand name
- retour au classicisme
- modèles plus petits
- titane et céramique dorénavant matériaux horlogers à part entière
- retour des affichages digitaux et des bracelets métalliques
- beaucoup d’affichages à disques
- verres saphir déclinés en cadrans et carrures
- traitements novateurs des surfaces - bains galvaniques et métallisation
- grandes complications reines de 2010 : répétitions, quantièmes annuels et perpétuels et tourbillons
- haute joaillerie considérée comme un investissement
- bijoux accessoires très prisés si associés à un univers de marque fort
SLIDE 11 > SWISS PRESS CENTRE | Hall 1.2, Booth B01
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SWISS EXHIBITORS’ GUIDE
- With this Guide, the Swiss delegation offers you its latest publication for this year’s fair
- Get your own free copy with a DVD as you leave the press conference
SWISS PRESS CENTRE – Hall 1.2, Booth B01
- compilation of most Swiss exhibitors’ press kits on a USB key
- Swiss exhibitors’ press kits in hardcopy
- representation of the Federation of the Swiss Watch Industry FH
- information on the Swiss delegation and brands
- overview of the Swiss new products
- large selection of international newspapers
- a place to work or to relax
