Only Uniqueness creates genuine Values

A wristwatch shows the time in no time. But Time is a phenomenon that eludes definition by philosophers and scientists alike. 

By Thomas Wanka

More than one joke has been told about the relativity of time, which seems to pass much more quickly in the company of a beautiful woman than whilst sitting atop a hot stove. How could time’s value possibly be measured? One man’s pleasant pastime seems like a thorough waste of time to another. A similar situation prevails when it comes to measuring time: one man is satisfied by glancing at the digital display on his microwave oven, whilst another experiences pleasure each morning when he chooses which wristwatch from his collection to wear today. A person who owns one or more mechanical watches surely doesn’t need to justify his passion. After all, the investments usually prove well worthwhile.

The talk about increasing prices is as old as the watchmaking industry. Even kings occasionally refused to pay or delayed paying for their ordered timepieces. Capriciousness and currency fluctuations dominate the discussion nowadays. The decision remains difficult to reach because time isn’t a scanty resource: each new minute inexorably follows its predecessor. But watchmaking is a limited resource, notwithstanding all efforts to train new watchmakers to keep pace with the current demand. All watchmaking businesses have realized that this traditional metier must be preserved and revived.

Many companies go beyond this and rescue related crafts (e.g. enamelling or engraving) from oblivion. Investments are being made everywhere in people, manufacture calibres and production sites – and the results are very impressive indeed. Choosing wisely from among many temptations requires maturity and thoughtfulness. Personal taste and individualized advice from an expert onsite cannot determine the price of precious time, but can influence the value we ascribe to it.