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New creations BASELWORLD 2010

Dear member of the press,

We are pleased to present you the new products of the Swiss Exhibitors at BASELWORLD. You will receive these coming weeks more such newsletters, which will keep you updated on this year’s Swiss products until the opening of the Show. May we remind you that a press accreditation to www.swisstime.ch is required in order to download high-resolution photos and product press kits.

Should you need any additional information, please do not hesitate to contact us.

Best regards,

DARWEL SA, Press Agency of the Swiss Exhibitors’ Committee
Av. de la Gare 5, CP 429, CH–1001 Lausanne, Tel. +41 21 329 00 39, e-mail : info@darwel.ch

NEW CREATIONS
MB & F - Horological Machine n° 2-SV
Thanks to the sapphire case, the richness of this timepiece’s 349-component movement is revealed in all its crystalline purity. The construction of the Horological Machine N° 2-SV is an amazing feat considering its complex 3-dimensional architecture and the extreme hardness of the sapphire, a very difficult material to work with. It has pushed back the very limits of technology, an achievement that only the movement can rival. It is, in fact, the only mechanical movement in the world to offer an instantaneous jumping hour, concentric retrograde minutes, a retrograde date, a double-hemisphere moon phase, and automatic winding. The patented asymmetrically-toothed gear-trains used for the jumping hours and retrograde minutes guarantee a remarkable level of precision and performance and use very little energy. Limited series of 25.
LONGINES - PrimaLuna
A variation designed around the lustre of steel and the warmth of pink gold for the new PrimaLuna from Longines. The delicate contrasts of the materials are echoed by a mother-of-pearl, white or silvered dial, which becomes truly radiant when decorated with diamonds, as if to better reflect the brilliance of the watch. Harmonious and elegant and offered in a variety of sizes with different movements and bracelets, the PrimaLuna captures the diversity of the contemporary woman. Promising rich, secret moments, this composition of sweet harmony is an invitation to dream.
MARVIN - Malton 160 Round
Marvin has drawn on its 160-year-old history and launched the first series of an icon collection, the Malton 160 Round. The name Malton dates back to 1906 when the brand introduced an exclusive collection that went on to achieve international fame. Derived from the powerful soul of its timeless watchmaking codes, the Malton is now offered in variations constructed around four movements housed in a beautifully understated, supremely elegant case that strikes a subtle balance between the upstrokes and downstrokes. Created by two geniuses in their respective fields - designer Sébastien Perret and watchmaker Jean-François Ruchonnet – the Malton 160 will be a talking point for years to come!
BULGARI - Octo Bi-Retro Steel Ceramic
Powered by a manufactory-made movement, this sporty model has been designed for intensive living. A large window at 12 o’clock shows the jumping hours, the retrograde minute hand travels over a 210° arc, while the retrograde date is shown on a 180° arc at the bottom of the dial. At the same time, the studs on the bezel make it easier to read the intermediary minutes in their separate 10-minute segments.
CERTINA - DS First Lady Ceramic
In tribute to today’s women, the DS First Lady Ceramic combines a strong character with undeniable charm. Perfectly in tune with its time, it displays subtle contrasts between a bezel with black ceramic inserts and a beautiful pink PVD-covered case that highlights the superbly-crafted pyramidal hourmarkers.
ORIS - Col Moschin Limited Edition
The Col Moschin Italian Special Forces tested a vital tool on their challenging training missions: the Col Moschin Limited Edition from Oris. These elite troops wore this new instrument, with its ProDiver base, on their parachute jumps from 9,000 metres and their dives to 40 metres. And when tested on marches and missions in hostile territory, it successfully met every challenge. Anti-magnetic properties guarantee precision in the air, while water-resistance is ensured down to 1,000 metres. The patented “Rotation Safety System” provides an additional element of security under water, while the titanium case with its tungsten ring provides total resistance in all circumstances. Limited edition of 2,000.
BULGARI - Serpenti
A contemporary reinterpretation of an iconic model, the Serpenti has the stature of a goldsmith’s masterpiece. Entirely hand-made, the legendary Tubogas bracelet developed by Bvlgari in the 1950’s coils around the wrist, suggesting the strength of a snake, the symbol of eternal youth and immortality.
LONGINES - Les Elégantes de Longines 2010
Influenced by the Art Deco movement, the 1920’s witnessed a small feminine revolution: corsets disappeared, waists were freed and women liberated. Inspired by the boldness of the Roaring Twenties, Les Elégantes de Longines 2010 are offered in tonneau, rectangular and almond-shaped versions to better honour the brand’s authentic manufactory-made movement from the 1970’s. This precious trio is limited to ten pieces each.
CAMEL ACTIVE - Aviator Chrono
Retro-modern in inspiration, the Aviator Chrono reflects the workwear style of the industrial age, just like Camel Active’s entire Homebound Discovery collection. The high performance of a quartz chronograph movement tested to a depth of 100 metres, the ruggedness of a large 46 mm case with a brushed finish for a vintage look, and the virile bracelet with its characteristic rivets all add up to a timeless design. The Aviator Chrono has everything you need to conquer time in both extreme and everyday conditions.
MONDAINE - Savonnette
Mondaine revisits a classic of the genre with this new hunter model. A time accessory that is as indispensable as it is enduring, this pocket-watch will enthral design buffs who do not want to wear a wristwatch. By pressing on the crown, the brushed-steel cover will automatically open to reveal the dial under a convex mineral glass. Both traditional and trendy, this model demonstrates the ability of Mondaine to unite the past and present. Delivered in a red genuine leather case.
CERTINA - DS Podium Valjoux
A blend of classicism and contemporary sport-chic, the DS Podium Valjoux is distinguished by the close attention paid to each and every detail of the design. Contrasts of flat and beveled surfaces or counters overlapping numerals and hourmarkers go hand in hand with extraordinary robustness and faultless precision as well as shock-resistance and water resistance to 100 metres guaranteed by the DS concept.
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