Hublot was created in 1980. During this era, it was the first Swiss watch luxury brand to fuse precious metals with less conventional materials such as natural rubber. This creative concept, known as the "Art of Fusion", combined with an original design in the shape of a porthole ("hublot" in French), led to a veritable revolution in the watchmaking industry. When Jean-Claude Biver and Ricardo Guadalupe took over control of the brand in 2004, they gave it tremendous momentum, leading to impressive growth. With the launch of the Big Bang, the multiple award winning chronograph with a contemporary and elegant design, the brand started achieving records, awards and success. After attaining almost a tenfold increase in turnover in four years, the brand was bought by the LVMH Group in 2008. In 2009, it opened a new high-tech manufacture spanning 6000m2, dedicated to grandes complications and the creation of the UNICO movement, a column-wheel chronograph movement integrated into the dial side, dreamt up, developed and manufactured entirely by Hublot. Today, through its 4 collections – the Big Bang, King Power, Classic Fusion and Manufacture Pieces – which house watch complications such as the tourbillon, minute repeater, split second, jumping second, to name but a few, Hublot continues to write the story of the Art of Fusion by combining unusual materials such as brigh colored ceramics, unscratchable 18K gold (the Magic Gold), the carbon fibre, zirconium, tantalum, tungsten, magnesium, titanium, rubber and nomex with more traditional materials like gold, diamonds and precious stones. Hublot currently has nearly 750 retailers and over 70 exclusive boutiques around the world located at the most prestigious adresses including Place Vendôme in Paris, on Madison Avenue in New York, in Beverly Hills in Los Angeles, Ginza in Tokyo, Dubai, Moscow, Shanghai, Beijing.