For over 160 years, Eterna has been manufacturing the finest quality mechanical watches in the grand Swiss watchmaking tradition. Committed to finding original and unexpected solutions to the challenges that have faced watchmakers for centuries, Eterna has been continuously innovating since our founding in in Grenchen, Switzerland, in 1856. Inventions such as the Eterna Matic rotor, the first wristwatch with an integrated alarm, and the Eterna Spherodrive ball-bearing-mounted barrel have all put Eterna on the horolgical map as a true pioneer. Today, Eterna is entering a new phase of development with a complete redesign of its brand profile and a revised global market presence. This dynamic new strategy will bring this historic brand the success it deserves while ensuring its future for another 160 years to com