Press kits

Press Calendar BASELWORLD 2012

Dear Media Representatives,

Less than two months to go before BASELWORLD opens its doors! Demolition and construction work for the new Halls 1 and 3 mean that this 40th edition has, exceptionally, been moved forward to March 8-15, 2012. In synch with the World Watch and Jewellery Show, the Swiss Exhibitors' Committee is offering you a tailor-made schedule of services to the press. Whether watches, jewellery or precision instruments, we bring you all the news and previews!
JANUARY  2012 | First Newsletter

Early 2012, you'll be receiving the first of our regular Newsletters that will take you up to the opening day. They present the trendsetting new models that are sure to make an impression at this 40th Show. Simply click to download copyright-free, high definition photos and texts in English, French, German, Spanish, Italian and, new for 2012, traditional Chinese, giving you that extra boost during the busy run-up to the Show.

Remember that all these downloads require prior registration at
FEBRUARY 2012 | Press Preview

Early February, and it's almost time to put your BASELWORLD issues to bed. The Swiss Exhibitors' Committee compiles for you all the new Swiss Made models in its Press Preview. Published in English with a CD-Rom of texts in six languages and high definition photos, 700 copies of the Preview go out to the international press.

Those of you who can't wait can look out for a PDF version by email for an overview of the very latest products with downloadable press material.

Both the print and online versions will come along with a press release featuring information on the new trends and what not to miss.
MARCH 2012 | Swiss Exhibitors' Guide and Press Kits

We put the Swiss Exhibitors' Guide in six languages, high definition photos, press releases and the latest trends into a single Media Kit. Pick up your copy at the door to the press conference on March 7th, and throughout BASELWORLD at the Swiss Press Centre in Hall 1.2. It will be your main work reference for the year.

The Swiss Press Centre will also take orders for a USB stick with all the submitted press kits (171 brands in 2011), or the same press kits in print. Needless to say, you'll receive a launch announcement a few days before the big opening, and a closing press release on March 15th with initial results.
APRIL 2012 | All the press kits go online

If you do not intend to make the trip to Basel this year, you can always consult all the press kits received from the Swiss brands from the comfort of your own home. We will be uploading all these press kits on after the Fair. Don’t forget that you need to be accredited if you wish to access this material. You only have to apply once and it’s free!!
Throughout the year

High definition photos, press kits and press releases with all Swiss products are at

If you have any questions, comments or special requests, don't hesitate to get in touch!

We look forward to seeing you at BASELWORLD.
Darwel SA, agent for the Swiss Exhibitors' Committee
Yves Vulcan, Managing Director |