SWISS EXHIBITORS COMMITTEE

SWISS EXHIBITORS : Press Day BW 2010, Presentation of Mr. François Thiébaud, President

SLIDE 1 > Introduction Mr. François Thiébaud – President of the Swiss Exhibitors’ Committee SLIDE 2 > Swiss Exhibitors at BASELWORLD 2010 Even though today’s general economic climate is more difficult, confidence in the future remains strong. The number of Swiss Exhibitors remains stable in 2010 (+ 3 Swiss exhibitors). Si le contexte économique général s’avère plus difficile, la confiance reste de mise. Preuve en est le nombre d’Exposants suisses qui demeure stable en 2010 (+ 3 Exposants suisses) Exhibiting at BASELWORLD: > since 1931 (79 years) Swiss brands exhibiting this year : > 292 brands in the watchmaking sector (Halls 1, 4, 5) > 40 brands in the jewellery sector (Halls 2, 5) > 124 brands in the related sectors (Halls 3, 5) = 456 Swiss brands (versus 453 in 2009) SLIDE 3 > ANNEE 2009 Swiss Watch Exports : Development of Swiss watch exports from 2004 to 2009 Commentaire : Graphique sur 6 ans (2004 à 2009) > Total Export Value (Billion CHF) > Total Change Value (in %) SLIDE 4 > ANNEE 2009 World Distribution 2009 by Continents Commentaire : Graphique sur l’année 2009 par Continent > Share in % (Part de marché en %) SLIDE 5 > ANNEE 2009 World Distribution 2009 by Continents Commentaire : Graphique sur l’année 2009 par Continent > Change in % (Evolution en %) SLIDE 6 > JANVIER 2010 Period January : Swiss Watch Exports Commentaire : Graphique Evolution Janvier > Janvier 2007 à Janvier 2010 > Total Value (Million CHF) > Total Change (in %) SLIDE 7> JANVIER 2010 Period January : Swiss Watch Exports Per Continent Change in % Commentaire : Graphique Evolution Janvier par Continent > Janvier 2007 à Janvier 2010 > Total Change (in %) SLIDE 8 > JANVIER 2010 January 2010 : Swiss Watch Exports Monthly change from January 2007 to January 2010 Commentaire : Graphique Evolution mensuelle >Janvier 2007 à Janvier 2010 SLIDE 9 > January 2010 : Return to growth ! - Growth back after 15 months in the doldrums - Value of exports up 2.7% for a total of 975.8 million Swiss francs - Confirmation of the positive trend which began in November 2009 + 280’000 timepieces exported - Stronger demand on pieces with export value below CHF 3’000.- (+ 19.8% in number + 17.9% in value) SLIDE 10 > BASELWORLD 2010 : the trends - return to classic designs - smaller models - titanium and ceramic are now common watchmaking materials - come-back of digital displays and metal bracelets - many disc displays - sapphire crystals now used as dials and case middles - innovative finishing such as galvanic bath or metallisation - repeaters, tourbillons, annual or perpetual calendars are the 2010 favourite prestige complications - high jewellery considered as investments - accessory pieces of jewellery very popular if associated with a strong brand name - retour au classicisme - modèles plus petits - titane et céramique dorénavant matériaux horlogers à part entière - retour des affichages digitaux et des bracelets métalliques - beaucoup d’affichages à disques - verres saphir déclinés en cadrans et carrures - traitements novateurs des surfaces - bains galvaniques et métallisation - grandes complications reines de 2010 : répétitions, quantièmes annuels et perpétuels et tourbillons - haute joaillerie considérée comme un investissement - bijoux accessoires très prisés si associés à un univers de marque fort SLIDE 11 > SWISS PRESS CENTRE | Hall 1.2, Booth B01 SWISS EXHIBITORS’ GUIDE - With this Guide, the Swiss delegation offers you its latest publication for this year’s fair - Get your own free copy with a DVD as you leave the press conference SWISS PRESS CENTRE – Hall 1.2, Booth B01 - compilation of most Swiss exhibitors’ press kits on a USB key - Swiss exhibitors’ press kits in hardcopy - representation of the Federation of the Swiss Watch Industry FH - information on the Swiss delegation and brands - overview of the Swiss new products - large selection of international newspapers - a place to work or to relax
 
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