July 3rd 2015 - Grégory Pons

Watchmaking Demographics

Every week, two new watchmaking brands are created

New generations want new brands and new watches, at new prices.

Swiss watch exports are shrinking. Yet watchmaking demographics are growing! Every year, a hundred-some new watchmaking brands are born—around two a week—across all price segments and on every continent.

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2015

Skeleton Pure Earth

ARMIN STROM

An authentic ode to the mechanical architecture of watch movements, the Skeleton Pure...

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2015

HyperChrome Plasma Diamonds Limited Edition

RADO

Those who appreciate the lustre of diamonds need look no further: the Rado HyperChrome...

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BVLGARI

 

The Bulgari's descend from an ancient family of Greek silversmiths whose activity began...

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2015

Hydroscaph H1 Chronometer

CLERC

A fabulous underwater exploration machine, the Hydroscaph H1 Chronometer is a reference...

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News

March 8th 2015

A new look and new functions for Swisstime

In synch with our connected world, Swisstime has been given a complete makeover. And the 100% product-focused platform has chosen Baselworld 2015 to launch its new look! A revised interface, easier navigation, simplified menus… discover the ultimate watch site, and an invaluable tool for journalists and bloggers, in eight points.

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CALVIN KLEIN

 

ck Calvin Klein Watch + Jewelry Co. Ltd is one of the rare ambassadors of the Swiss watch...

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2015

Fendi My Way Limited Editions

FENDI TIMEPIECES

Colourful, joyful and above all incredibly glamorous, the Fendi My Way collection comes...

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2015

Etrusca

MATTHIA'S & CLAIRE

Matthia’s & Claire presents Etrusca and once again displays its watchmaking and...

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2015

VDB Legend T. Crown - Tourbillon

VAN DER BAUWEDE

The new VDB Legend T. Crown - Tourbillon collection stands out from the crowd with its...

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2015

Gran Celtica™ SuperSportS

CHARRIOL

This year, the Gran Celtica™ SuperSportS automatic chronograph comes in a distinctly...

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SILVANA

 

In 1898, Victor-Eugène Bahon created his own watches in La Chaux-de-Fonds. He registered...

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2015

Challenger Deep

EMILE CHOURIET

At a depth of 10,916 metres, the Challenger Deep is the deepest known spot beneath the...

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2015

Smart 6940PM

MATHEY-TISSOT

In 1886, the first watches to bear the Mathey-Tissot name left the tranquil village of...

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2015

Renaissance Orange Tornado

AEROWATCH

Sophisticated and ultra-contemporary, albeit with a timeless touch drawing upon the...

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2015

Gucci Dive

GUCCI

Launched in 2013, the Gucci Dive collection extends to eight new quartz versions in a...

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2015

Velsheda

SPEAKE-MARIN

Nautically inspired, the Velsheda watch is named after the "J Class" yacht that was built...

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2015

I.N.O.X. Red

VICTORINOX SWISS ARMY

Launched to mark Victorinox's 130th anniversary, I.N.O.X. is a lesson in authenticity,...

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2015

Split-Seconds Chronograph Ref. 5370

PATEK PHILIPPE

As a mechanism that measures intermediate times while continuing to time an ongoing...

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2015

Big Bang Broderie

HUBLOT

Always true to its principle of fusion, Hublot connects traditional handcrafting with...

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2015

Inaccessible Tourbillon Répétition Minute

FRANC VILA

This flying tourbillon combined with a minute repeater is distinguished by...

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2015

HM3 MegaWind Final Edition

MB & F

The HM3 MegaWind Final Edition by MB&F achieves the ultimate contrast: that of light and...

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