July 3rd 2015 - Grégory Pons

Watchmaking Demographics

Every week, two new watchmaking brands are created

New generations want new brands and new watches, at new prices.

Swiss watch exports are shrinking. Yet watchmaking demographics are growing! Every year, a hundred-some new watchmaking brands are born—around two a week—across all price segments and on every continent.

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2015

Big Bang Tourbillon Power Reserve 5-Days Indicator

HUBLOT

More horology, more expertise, more innovation, more fusion: Hublot rises to the...

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2015

Breguet Tradition Automatique Seconde Rétrograde...

BREGUET

Breguet’s latest creation, the Tradition Automatique Seconde Rétrograde 7097, pays...

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2015

Midnight Feathers Automatic 42mm

HARRY WINSTON

In 2012 Harry Winston brought together two age-old forms of expertise that, until then,...

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BREGUET

 

A symbol of historical and cultural heritage and technological avant-garde, Breguet has...

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News

March 8th 2015

A new look and new functions for Swisstime

In synch with our connected world, Swisstime has been given a complete makeover. And the 100% product-focused platform has chosen Baselworld 2015 to launch its new look! A revised interface, easier navigation, simplified menus… discover the ultimate watch site, and an invaluable tool for journalists and bloggers, in eight points.

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2015

Villeret Grande Date

BLANCPAIN

For the first time in the Villeret collection, Blancpain is offering a timepiece with a...

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BERGSTERN

 

Life. Ambition. Achievement. Challenges, both big and ambitious, drawing the line of...

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2015

Carrera Calibre 18 Chronograph

TAG HEUER

To create its new Carrera Calibre 18 Chronograph, TAG Heuer has drawn inspiration from a...

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2015

Transocean Chronograph 1915

BREITLING

At a time when chronographs had just a single pushpiece in the crown, in 1915 Breitling...

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ARMIN STROM

 

Independent Swiss manufacture ARMIN STROM's philosophy honors the most important part of...

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2015

Duke Collection

ERNEST BOREL

With its new Duke collection, Ernest Borel presents an exquisite match between two...

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2015

Lac « Tortue de Joux »

CLAUDE MEYLAN

Claude Meylan looks to the grand tradition of form watches to once again sculpt time. The...

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2015

Commander Caliber 80 Chronometer

MIDO

Epitomising Mido’s watchmaking expertise since 1959, the Commander collection now...

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2015

Engineer II Magneto S

BALL WATCH

Ball Watch takes on one of mechanical watchmaking's arch enemies – magnetic fields –...

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2015

Apollo Premium Skeleton

MANJAZ

Doing justice to its "Time to Swiss" campaign, Manjaz plunges into the very heart of...

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2015

Lady Barrel

SILVANA

Almost a century after launching its first ladies’ models, the Silvana brand reiterates...

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2015

Collection Ambassador

SECULUS

Combining Swiss watchmaking traditions with refined design, the Ambassador Collection...

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2015

Memoris

LOUIS MOINET

To honour the memory of its illustrious founder, Louis Moinet unveils a visionary...

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2015

Calatrava Pilot Travel Time Ref. 5524

PATEK PHILIPPE

For almost 80 years, Patek Philippe has defied time zones with disconcerting ease. In...

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2015

Slim d’Hermès

HERMES

Slim d'Hermès captures the essence of pure form. An elementary sobriety dictates each...

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2015

Monaco V4 Phantom

TAG HEUER

Totally black. Stylish. Uncompromising. Virtually a stealth watch. The Monaco V4 Phantom...

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