A SNEAK PEEK AT WHAT YOU CAN EXPECT FROM BASELWORLD 2017
Just a few days from the opening of the show, treat yourself to a foretaste of the Press Preview and its selection of more than 57 new products. Classified by category, the watches here are described in the minutest detail. Texts, products, HD photos and technical data sheets are available. So for those journalists having to prepare a “Baselworld Special” for yesterday, this is right up your street!
It is hard for the media – whether print or electronic – to keep ahead of the game. And all the more so when it comes to Baselworld, before which the brands disseminate their information little by little, and then reveal all in a continuous flow as soon as the embargo has been lifted… the result being that their target audience is completely inundated! It’s hard to make a well-considered choice in this context.
Texts, technical data sheet and HD photographs
Fortunately, the Swiss Exhibitors Committee thinks of everything and this year is once again publishing the Press Preview. This publication with its wide distribution to journalists in both digital and print format helps achieve greater clarity and less stress. In order to prepare your articles, find your inspiration in this selection published mid-February and 100% focused on the innovations at the this year’s show. You’ll find more than 57 product texts, as well as HD photographs (rights free for editorial purposes) and all the corresponding technical data sheets.
Written by experts in the watchmaking industry and approved by the brands, the 57 product texts published in the Press Preview have the added benefit of double certification and are rights free.
Published in English in the print version, the Press Preview is also available in digital form in six languages – English, French, German, Italian, Spanish and simplified Chinese – on this very site – www.swisstime.ch.
All you need to facilitate the work of journalists from all over the world confronted by the deluge of information disseminated before, during and after the great watchmaking show!