One of the world’s premier watchmakers, Movado is renowned for its iconic Museum® dial and modern design aesthetic. Since its founding in La Chaux-de-Fonds, Switzerland in 1881, Movado has earned more than 100 patents and 200 international awards for artistry and innovation in watch design and technology, and Movado timepieces have won world renown for their unique beauty and timeless design.
Movado is hallmark of some of the most famous timepieces ever created, most notably, the Movado Museum® Watch. Designed in 1947 by Bauhaus-influenced artist Nathan George Horwitt, the watch dial defined by a solitary dot at 12, symbolizing the sun at high noon, has been acclaimed for purity of design unrivaled in the history of time-keeping. When Horwitt’s dial was selected for the permanent design collection of the Museum of Modern Art, New York, in 1960, it became the first watch dial ever awarded this distinction. Known today as the Movado Museum Watch, this legendary dial is regarded as an icon of Modernism. A trademarked and award-winning design, the celebrated single dot dial, along with exciting new explorations of it, now distinguish a wide range of Movado timepieces.
Launching in 2015 is an exceptional new collection of timepieces that reflect Movado’s proud Swiss heritage in mechanical timekeeping, as well as the clean, modern lines for which its watches are known – the 1881 Automatic collection features modern designs for both men and women…also premiering this year, the new Sport Edge men’s line, sparked by color, energizes iconic Movado design elements with crisp, contemporary style and youthful vigor, while the modern new Aria women’s family in white ceramic and stainless steel illuminated by diamonds, redefines sport-chic with brilliant simplicity.
Last year’s highly original Movado Parlee Limited Edition Automatic Chronograph inspired by a breakthrough in ultra-lightweight bicycle frame fabrication is now being followed by a second compelling four-piece series, the 2015 Movado Parlee Limited Edition Automatic Chronograph as well as a dramatic new Movado Parlee Quartz Chronograph full production design driven by the same innovative spirit.
Movado also brings new breadth, beauty and innovation to several of its best-selling collections: The futuristic Sapphire family introduces four new men’s models – two on strap and two on a new, thinner “freefalling” bracelet – that feature an elegantly slimmer case design along with the family’s signature flat, edge-to edge crystal…Movado’s iconic Museum Classic collection adds a new gold PVD-finished strap model in fashionable tones of camel and brown…and the cleanly tailored Movado TC line, known for its large ultra-thin case and narrow bezel, adds two distinctive new bracelet chronograph models.
Movado is proud to be associated with three extraordinarily talented and accomplished individuals who personify our brand values as Movado ambassadors – acclaimed actor Kerry Washington, Hollywood rising star Lily Collins, and the internationally acclaimed musician Wynton Marsalis. The Movado ad campaign marries dramatic images of these renowned personalities with photography of its iconic timepieces.
Kerry Washington currently stars in the television drama Scandal and is the recipient of numerous awards in television and motion pictures. An advocate of the arts and supporter of social causes, Kerry embodies Movado’s commitment to exceptional performance, artistry and innovation… Lily Collins has received critical praise for her numerous roles in the film industry and has quickly become one of the most sought-after young actors in the business. A fresh new face for people of her generation, Movado’s newest brand ambassador is a promising young talent committed to making dreams a reality through brilliant creativity and entrepreneurial enthusiasm…celebrated Movado brand ambassador Wynton Marsalis is a lauded musician, composer, bandleader and educator – and leading advocate of American culture. The first jazz musician to ever win the Pulitzer Prize for Music, he has won nine Grammy awards – to date. Wynton is currently the Managing and Artistic Director of Jazz at Lincoln Center where he has developed an international agenda presenting rich and diverse programming that includes concerts, film forums, dances, television and educational activities.
Movado’s patronage of the arts ranges from commissioning world-renowned artists and designers to create limited edition timepieces to supporting major arts institutions. The company has proudly sponsored some of this country's most prestigious cultural institutions including Lincoln Center, Jazz at Lincoln Center, John F. Kennedy Center for the Performing Arts, New York City Ballet, Miami City Ballet, and many others.
Movado, the flagship brand within the Movado Group portfolio is headquartered in Paramus, New Jersey, and maintains design and manufacturing facilities in Bienne, Switzerland. Always in motion, Movado continues to create exceptional watches of quality Swiss craftsmanship and design distinction, maintaining a proud 134-year history of design excellence, innovation and a dedication to the future of time.