TEXT PDF

FAVRE-LEUBA

A LEGEND RETURNS

Favre-Leuba has always embodied values such as defiance, endurance, authenticity and ingenuity and this has allowed the brand to con¬stantly conquer frontiers and break new ground. The second oldest Swiss watch brand, with its rich heritage and legendary watches, celebrates 280 years of ingenuity in watch engineering in 2017. At this historic juncture, it showcases the new collection, which itself is the best proof of the uncompromising mental attitude of the brand. Abraham Favre, who built the foundation for the brand, had a small workshop in Le Locle, that was first offi¬cially mentioned in 1737. From a small and determined start, he and his family developed Favre-Leuba into a renowned watch manufacture. This spirited brand not only is one of the oldest Swiss watch brands but has also defined the watch industry, as it is known today. It set new standards for and in this industry with numerous innovative and technically outstanding developments and the brands timepieces were known for their high functionality, accuracy and reliability, under all climatic conditions. Among the many achievements, it successfully expanded into distant markets such as Brazil, Chile, India, and the United States from the very early on, thereby making it a global brand in the early 1900s.

A match of Ingenuity and Valor

Led by eight generations of the Favre family without interruption up until the 1980s, Favre-Leuba was acquired by the Tata Group on November 16th, 2011. After an intensive research into the brand and its legendary timepieces, the global conglomerate is pursuing a long-term strategy. To stay true to the brands legendary past, a team of experts from design, engineering, sales and marketing of timepieces, based in Switzerland, are leading the brands re-presentation. This, along with the global power of the Tata Group, forms the perfect basis for success of the brand across the world market. The brand will continue to harness from its strengths in technical and aesthetic developments, its rigorously developed marketing strategy and its carefully cultivated values, thus emulating the position it has demonstrated in the watch industry for centu¬ries. These virtues are reflected in the new collection as well as in the contemporary marketing plans developed by the team. Leading the brand into its new and contemporary journey is the Chief Executive Officer, Mr. Thomas Morf. He sets for himself a professional challenge, “…to bring back the legendary brand Favre-Leuba where it belongs, as the brightest star amongst the Swiss watch brands.