Since its foundation in 1997 in Florence, Italy, ANONIMO has enjoyed particular esteem among collectors, who consider it the legitimate heir to a long-standing local tradition of watchmaking. Indeed, many of those who were involved in the beginnings of this magnificent adventure joined from Officine Panerai (including its founder and CEO for 25 years, Dino Zei), and stayed on in Florence after this brand was bought up and transferred to Switzerland. Thanks to these engineers, watchmakers and craftsmen, over the following years ANONIMO came up with a number of beautiful creations, such as the MILITARE, POLLUCE and NAUTILO watches, and the MILLEMETRI professional diving model, water resistant to 10,000 m. After being bought up in 2013 by a group of private investors, ANONIMO is now pursuing new lines of development in Switzerland. The collection was been comprehensively reworked to bring out a greater sense of cohesion, and its manufacture now meets Swiss Made criteria. Thus ANONIMO watches form a perfect combination of Swiss precision with a deeply-ingrained Italian sporty chic style. The collection is characterised by its stringent, elaborate yet functional design, heavily influenced by professional watches that used to be produced on the banks of the Arno for submariners and combat divers from the Marina Militare. The dials are free from all irrelevant details, in order to remain legible under all circumstances. ANONIMO watches express a visual impression of power and solidity, which is reinforced by a meticulous choice of noble and durable materials: stainless steel, DLC steel and zinc-enriched marine bronze – a material that the brand was among the first to use in watchmaking, and which is still available in several of its lines. For this bronze working, ANONIMO relies on the exclusive expertise of Florentine craftsmen, who have been making cases 1939.

In 2015 ANONIMO – "THE PIONEERS’ WATCH" - took a new turn, refocusing on its flagship models: MILITARE CLASSIC and NAUTILO. MILITARE was created in 2001 by ANONIMO for use by Italian combat divers. Rapidly becoming a cult piece for collectors, this model is easily recognisable by the positioning of its crown at 12 o'clock, as on pocket watches. The "cushion"-shaped case of the MILITARE Classic, reworked for a more fluid form, features a complex design, rich in ingenious details. In particular, close examination will reveal a patented crown protection/locking system, fully built-in at 12 o'clock between the bracelet horns. 43.4 mm, stainless steel, DLC and bronze with hypoallergenic titanium case-back, water resistant to 120 m. Swiss Made ANONIMO self-winding movement; base Sellita SW260-1 and Sellita SW300, with a Dubois Depraz 2035M module for the chrono version. The NAUTILO is a contemporary reinterpretation of the famous ANONIMO diving watches designed by the military engineer Dino Zei. It features one of their main identifying signs: the crown at 4 o'clock, which in the opinion of many divers, is the ideal position for optimum ergonomy. The NAUTILO has undergone a number of technical and aesthetic developments, including a new case design incorporating a special crown protection structure. 44.4 mm, stainless steel, DLC, bronze with hypoallergenic titanium and two-tone bronze/DLC case-back, one-way rotating bezel, 200 m water resistant. Swiss Made ANONIMO self-winding movement; base Sellita SW 200-1. ANONIMO - "THE PIONEERS’ WATCH" BORN IN ITALY, CRAFTED IN SWITZERLAND