TEXT PDF

ALEX BENLO

Founded in 2014 by Loth family and based in La Chaux-de-Fonds and in Hong-Kong, Alex Benlo strays from the well-trodden path of traditional watchmaking, choosing instead a world where nature takes centre stage. Alex Benlo draws its inspiration from the power of nature and from human wisdom to fashion timepieces where minerals, and the interpretation we place on them, come to life through dials which are unique and captivating in equal measure. Alex Benlo dials are carefully hand-sculpted by master craftsmen. Each one is unique, encapsulating all the inclusions which make these semi-precious stones so beautiful. From veins in the mineral to the bands of colour, every detail is enhanced by the traditional expertise and dexterity of the craftsmen. The watch components are then assembled in Switzerland by our watchmakers. Formed over centuries, stone is enriched by the passage of time, encapsulating its experiences. A particular energy infused with the wisdom of the Orient, and the aesthetic of the most authentic of environments from which Alex Benlo draws its inspiration to transport us to a world where strength and finesse combine to create timepieces which are as individual as they are fascinating. A veritable invitation to inspiration, meditation and travel, Alex Benlo is creating a universe in which the search for wellbeing and beauty occupy a central role. Each watch is unique because it is natural, a self-contained haven of wellbeing and escape from the urban jungle.