TEXT PDF

ALBERT RIELE

The Brand

It is 1881. In Switzerland – the home of watchmaking – a traditional watch atelier under the name of Albert Riele is founded. Almost 135 years later, Albert Riele has become a modern brand, with a tasteful logo that reflects its character and a whole array of fabulous timepieces, Swiss Made, of course. Albert Riele redefines style. Its watches boldly embody perfect design solutions in a fresh, modern spirit. They are the answer to the question of what a contemporary, high-end wristwatch should look like. The design of Albert Riele timepieces is a meeting of tradition, an inherent measure of chic, with the youthful energy of their talented designers’ vision. Added to that is a hint of considered extravagance and exquisite detailing. The stylish and distinctive design of Albert Riele is the result of perfect coherence, where all elements of the watches are in harmony with each other. Creating an Albert Riele watch is a complex, systematic process, starting from the original concept, through advanced production technology, to precise assembly, rounded off with rigorous quality control. The precision with which Albert Riele watches measure the time comes from the renowned and reliable Ronda or ETA movements. Sapphire crystals, highly resistant to scratching, make the time easier to read and look beautiful. Selected models feature the innovative use of convex crystal. Albert Riele timepieces are available with leather straps, snugly fitted to the case, with a butterfly clasp. Other models feature steel bracelets.

Collections

Premiere. The first line in the new history of Albert Riele, defining the nature of the brand and setting it out on an ambitious path. The premium collection, containing timepieces with various functions, including chronographs. There are also currently editions with an extra bracelet or strap and a personalised case. Concerto. A collection maintaining the Albert Riele style and fully reflecting its ideals. An array of models which are tasteful and considered in every detail - each one provides a feeling of satisfaction, like listening to a masterful performance of your favourite music. Gala. A line for women. The watches embody all the ideals of Albert Riele in a gentler, beautifully feminised form. Models in the Gala range express an authentic, unforced elegance. Thanks to their restrained design features, they effortlessly fit into a range of looks, creating an air of irresistible charm. Family 1881. This jubilee collection of uniquely styled watches commemorates the birth of a brand that will celebrate 135 years next year. The collection opens with four pocket watches in a limited edition of 135 timepieces. Their ingenious construction allows the wearer to check the time and observe the hand-wound mechanism through the transparent saphhire crystal caseback.

The Moodmaker

Albert Riele creates a feeling of quality. These are watches that are rooted in tradition, but whose identity is reflected in big city realities. With their effortless refinement, they measure every second and make it special – be that in the heart of the metropolis, or far from the madding crowds. Defining a lifestyle, they are also an ideal companion wherever the atmosphere is one of relaxation and time seems to pass more slowly. They ennoble each passing moment. They classily add intensity or subtlety, whatever is required. Albert Riele watches remind us to savour nuances, that it’s important to seize the day, to make conscious choices and live life to the full – quickly, but without haste. Try new things, experience them, and do it with class.

Baselworld 2015 premieres

During this year's Baselworld, the Albert Riele brand is represented by completely new watches. Among them are: the entire Family 1881 collection, including limited edition pocket watches, numerous new designs in the Gala line, and this year's official watch of the World Match Racing Tour, with refined, sporting flair and emanating nautical spirit, and limited to 500 pieces.

Sailing & World Match Racing Tour

The sound of the sea, blue skies, the flutter of white sails, freedom, reaching for your dreams. Albert Riele’s presence in sailing is part of the natural course of things – like the brand itself, it personifies elegance, providing a sense of freedom, allowing you to feel alive and savour every moment. In the spirit of this passion Albert Riele has become the World Match Racing Tour’s first ever Official Watch Partner. The World Match Racing Tour consolidates the world's top match racing events under a single name and annual series. The Tour is an impressive undertaking with large cash prizes and takes place in countries including the USA, Switzerland, Malaysia and South Korea. It attracts the top ranked sailors in the world as well as global media and top brands. For each year as the Official Watch Partner, Albert Riele will produce a bespoke limited edition timepiece for the World Match Racing Tour that will also be presented to each member of the World Championship team at the end of the season. Each timepiece will come in a custom-made display box. Furthermore, Albert Riele has also commenced cooperation with one of the most prestigious regattas on the WMRT: the Sopot Match Race. In 2014 Albert Riele was, for the second time, the main sponsor of the regatta. Living legends of match racing appeared there, with Ian Williams, winner of this year’s competition, at the fore. Albert Riele also sponsors Tarnacki Yacht Racing, a title-winning yachting team with successes all over the world in the prestigious match racing discipline. Tarnacki Yacht Racing's record includes victories in World Cup regattas and also participation in numerous world-class championships. P. Tarnacki, the team's founder, skipper and steersman, as well as a fan and promoter of yachting, is the Albert Riele ambassador.